There is often a difference between what’s true and what some folks just want to be true – and that contract was on vivid display during NPR’s Morning Edition on March 9.Reporter April Dembosky and her editors accepted at face value some highly questionable assertions by proponents of so-called Low-Profit Limited Liability Corporations (L3Cs). Authorized under Vermont law as well as the law of several other states, LC3s are supposed to be a hybridization of non-profit corporations and for-profit limited liability companies (LLCs). It’s basically heads-I-win-tails-you-lose public policy for so-called ‘social entrepreneurs’ who want the law to treat them like nonprofits unless and until they start making a lot of money, in which case they can shed their low-profit status and act like every other profit-maximizing firm.
According to NPR, “right now, businesses can be either for-profit companies or nonprofit organizations. The law doesn't recognize a corporate form that falls in between.” As authority for these propositions, Morning Edition cited California attorney Todd Johnson.
Though NPR doesn’t mention it, Johnson is a partner with a huge global law firm known as Jones Day. (Here’s a few highlights from the Jones Day client list: Abbott Labs, Bank of America, Chevron, PepsiCo, Pfizer, JP Morgan, and Verizon. According to the Firm’s web site, Johnson's big client is SunPower, builder of the world’s biggest solar power project (and a publicly traded, traditional business corporation with $2.6 billion in assets and $450 million in annual sales as of September 2009)).
It appears that Attorney Johnson is so busy representing, according to the bio on his firm’s web site, “founders, investors, and companies pursuing renewable energy solutions, impacts on sustainable growth, energy efficiency, energy optimization, corporate governance transparency, and those pursuing "for-benefit" models,” that he simply doesn’t realize that there is, in fact, a legally recognized corporate form that “falls in between” for-profit and nonprofit. It’s called the cooperative.
This lack of awareness on Johnson’s part – and that of NPR – would be understandable if cooperatives were some obscure phenomenon limited to owners of Grateful Dead t-shirts and their loved ones. But, in fact, cooperatives are responsible for wiring up 71 percent of the continental U.S. for electric service. Cooperatively organized banks (i.e., credit unions) are the only banking sector that didn’t suffer a meltdown in 2008 and nearly take the entire U.S. economy down with it. Cooperatives are a bulwark of the U.S. agricultural sector – ever heard of Ocean Spray, Land o’ Lakes, Cabot, Organic Valley, and Sunkist? These are cooperatives. Associated Press is a cooperative. Housing cooperatives provide 1.5 million homes in the U.S. Food co-ops invented the natural foods industry. Altogether, according to the web site www.go.coop, 47,000 co-ops in the United States serve 130 million people.
Attention Todd Johnson and NPR — that’s 43 percent of the U.S. population, all enjoying the benefits of true social entrepreneurship as provided by entities duly organized under applicable state law as neither nonprofit nor for-profit.
The typical plot line for those who tout L3Cs, “social entrepreneurship” and other euphemisms for profit maximization quickly moves to Ben & Jerry’s. So, too, with NPR – which bought the enduring myth that Ben & Jerry’s was a groovy little Vermont company that (1) was compelled to offer its shares publicly in order to remain viable and reach its potential as an avatar of corporate responsibility, and (2) was forced by evil yet enduring principles of corporate law and fiduciary responsibility to accept a buyout offer from Unilever, a monolithic food conglomerate based in Europe.
Wrong again! As Professor Antony Page of the University of Indiana School of Law explained last month at a conference on L3Cs at Vermont Law School, the truth about Ben & Jerry’s is much more complicated and tends to cast Ben and Jerry themselves (especially co-founder Ben Cohen) in a much less favorable light.
According to Page, Cohen himself had spearheaded a prior, unsuccessful effort to buy Ben & Jerry’s back from the people who had acquired shares of Ben & Jerry’s in the open market. And this failed tender offer triggered so-called Revlon duties, leading inexorably to the Unilever sale. Revlon, a 1986 decision of the Delaware Supreme Court (considered the gold standard for principles of American corporate law), basically established the principle that once a board of directors has put its company “in play,” they are obliged to accept whatever offer is best (i.e., most lucrative) from the perspective of the shareholders.
That’s a good deal more nuanced than what Cohen was heard to say the other day on NPR: “The laws required the board of directors of Ben & Jerry's to take an offer, to sell the company despite the fact that they did not want to sell the company. But the laws required them to sell the company to an entity that was offering an amount of money, far in excess of what the stock was currently trading at.”
The point here is not to trash Ben, Jerry, or Ben & Jerry’s (although, as Page also noted, they didn’t come out with their “caring capitalism” schtick until the late 1980s, running the company pretty much like any other business prior to that and even, at one point, entering into and backing out of an agreement to sell the company). The point is that most of the hype around LC3s as a needed reform to allow so-called social entrepreneurs to flourish in what would otherwise be a greed-based economy is nothing more than mythology.
Meanwhile, cooperatives are a reality and have been so since a bunch of textile workers in Rochdale, England, trying to fight back against the depredations of the Industrial Revolution, formed the Rochdale Equitable Pioneers Society in 1844. Since that first cooperative, this unique and legally recognized form of doing business has flourished around the world. Cooperatives are democratically controlled (with boards elected on a one-member-one-vote basis), are free to be as entrepreneurial as Ben Cohen (or any of Todd Johnson’s clients) would like to be, pay their share of taxes (unlike tax-exempt nonprofits), and exist to serve their members rather than faraway shareholders seeking profit.
